Yes     No

A well-articulated and clear strategy that provides a distinct
competitive advantage.

 

Yes     No

People at all levels of our organization who are united in a common purpose and direction that they understand, feel part of, and are passionate
about achieving.

 

Yes     No

The confidence that each member of the management team can write a concise statement of our vision and strategy.

 

Yes     No

A strategy that delineates future products, customers, and markets that we will pursue, and ones we will not.

 

Yes     No

A strategy that discriminates between continuous improvement and
strategic innovation.

 

Yes     No

A clear sense of purpose, direction, and priorities for your brand that allow tough choices to be made and limited resources to be used.

 

Yes     No

Leaders who foster involvement, curiosity, and learning by tapping into the diversity of talent, perspective, and creativity of people at all levels of the organization to explore fully "what could be."

 

Yes     No

The ability to remain alert to opportunities and respond with speed, agility and flexibility.

 

Yes     No

A successful track record of implementing strategy on time and on budget.

 

Yes     No

A common performance management system that is clear on signaling success and how each team member's efforts have contributed and created pride and ownership to that success.