Matt Kelly
Managing Director, Brand Advisor
Managing Director, Brand Advisor
Smart
- 25 years leading some of the world's most recognized and admired consumer brands, both nationally and internationally
- 12 years in leadership positions in Canada, Europe, and the USA with Yum Brands/PepsiCo
- CMO Yum Canada, VP Marketing Yum Europe, VP Marketing KFC USA
Brave
- Created and launched LEVEL5 with David Kincaid
- Transformed/repositioned/launched brands of all sizes within intensely competitive industries
- Pioneered Kraft General Food Canada’s corporate environmental strategy
- Adapted private sector applications to drive meaningful change in the not-for-profit sector
Action
- Proven expertise in brand strategy, innovation and communications at PepsiCo, Kraft General Foods, Unilever and in the financial services industry
- Track record of successfully linking brand strategy to organizational culture and bringing the brand promise to life, both internally and externally
- Valuable experience facilitating or leading teams facing difficult challenges
- Brands: CBC News, National Bank Financial, Plan Canada, Neilson Dairy, Pizza Delight, Cox Communications, East Side Mario’s, McLean Budden, Second Cup, Mikes Restaurants, Manulife, St. Joseph Hospital Foundation, Scotiabank, Tennis Canada, Davis and Henderson
