Margaret James
Associate
Associate
Smart
- 25 years of marketing, sales, and consulting experience
- Margaret’s analytical and client service skills were honed at The Nielsen Company where she and her teams advised tier one companies including Kraft, Pepsi, and Frito-Lay
- With LEVEL5, she led Petro-Canada through the development of new retail brand and business strategies
Brave
- Margaret combines her passion for developing winning brand strategies with a sophisticated approach to consumer, channel, and customer development
- While being an active board member and volunteer advisor with not-for-profit organizations, Margaret looks for any excuse to take her canoe and backpack into Canada’s wilderness
Action
- LEVEL5 assignments include Prime Restaurants, Kruger, Reliance Home Comfort, and Petro-Canada
- Margaret’s client-side experience includes senior sales positions with Colgate-Palmolive, Quaker Oats, and Bristol-Myers where she developed category and channel strategies, built and led sales forces, and managed major retailer relationships
- She has held senior marketing and corporate communications roles where she pioneered retailer-specific solutions and drove marketplace awareness of Nielsen’s expertise
