Team
Ian Madell
Managing Director, Brand Advisor

Smart

  • An accomplished executive and management consultant with over 25 years of experience in both Canadian and US business environments
  • 4 years as Senior VP – Marketing & Product Development for Teknion Corporation, a worldwide, award-winning designer, manufacturer, and marketer of office furniture
  • 6 years at BearingPoint LLC (formerly KPMG Consulting) as a Managing Director
  • Brave

    • Lead consultant in the successful acquisition and merger of Beaver Lumber with Home Hardware
    • Led the transformation of a North American media company to a customer-centric orientation improving revenue and profit results

    Action

    • Inspired and drove major marketing initiatives improving customer experience, competitiveness, and profitability
    • Led product development processes bringing innovative products to market in a variety of sectors
    • Brand champion in multiple business environments and industries – B2C and B2B
    • A catalytic and admired leader whose approach has continuously driven positive business results in all areas of responsibility
    • Brands: Home Hardware, Canada Post, Kruger, OACCAC, Ministry of Research and Innovation, Kodak, Maple Leaf Foods, Nestle, Novartis, Quebecor, and Warner-Lambert
    Smart - Brave - Action