Hua Yu
Vice-President, Business Operations
Vice-President, Business Operations
Smart
- Over 18 years of work experience in marketing and general management roles in Canada, the US and China
- Started her professional career with Seagram (China) in the late 80s
- Moved to New York in 1991 and worked with many senior US government officials on various Chinese telecom projects
- Most recently worked at Jeffrey Simbrow Associates Inc., developing marketing and training programs for Fortune 500 companies such as Pfizer, Interbrew and Eli Lilly
- Has a Masters Degree in Communication Arts from The New York Institute of Technology
Brave
- Was one of the key members responsible for the successful launch of Seagram’s Wine Coolers in China by introducing a brand new category to the Chinese consumers and creating one of the most memorable marketing campaigns in the early 90s
- Acted as the liaison between the Chinese government and US investors, successfully launching several IPOs for major Chinese telecom companies in the US stock market
- Created and optimized the LEVEL5 operation process and infrastructure since joining the firm
Action
- Overseeing day-to-day LEVEL5 operational procedures, financial/resource planning and business management
- Brands: National Bank Financial, Plan Canada, Second Cup, Reliance Home Comfort and Canada Post
