Team
David Kincaid  /  Ian Madell  /  Matt Kelly  /  Bruce Elliot  /  Ken Wong  /  Paul Miles  /  Graham Robertson  /  Hua Yu  /  Garrett Taylor  /  Katie Armstrong  /  Patrick Ng  /  Michael Beaumont  /  Mike Napier  /  Jennifer Bryant  /  Lan An  / 

Bruce Elliot
Managing Director, Brand Advisor

Smart

  • Over 25 years of General Management experience in simplifying complexity in order to identify sources of competitive advantage
  • President Labatt Breweries of Canada-Division of Inbev
  • President Second Cup Ltd. – Canada’s Largest Specialty Café Franchisor

Brave

  • Restarted Second Cup’s growth by delivering 17 consecutive quarters of same store sales growth averaging 4.7% annual growth over a four-year period
  • Provided leadership and ongoing stewardship in design and launch of the Oland Specialty Beer Company, Canada’s fastest growing premium beer company
  • Identified risk, initiated and led other corporate partners in the retail renewal of the Beer Store, Canada’s largest beer retailer

Action

  • Understands overall business realities with both line and corporate experience in Sales, Marketing, Operations, Union Management, and Franchising
  • Creation and implementation of business models to optimize national strategy with local market sensitivities
  • Track record of delivering meaningful results through integration of brand strategy and go-to-market execution
  • Brands: University Health Network, Second Cup, Labatt
Smart - Brave - Action