


Bruce Elliot
Managing Director, Brand Advisor
Managing Director, Brand Advisor
Smart
- Over 25 years of General Management experience in simplifying complexity in order to identify sources of competitive advantage
- President Labatt Breweries of Canada-Division of Inbev
- President Second Cup Ltd. – Canada’s Largest Specialty Café Franchisor
Brave
- Restarted Second Cup’s growth by delivering 17 consecutive quarters of same store sales growth averaging 4.7% annual growth over a four-year period
- Provided leadership and ongoing stewardship in design and launch of the Oland Specialty Beer Company, Canada’s fastest growing premium beer company
- Identified risk, initiated and led other corporate partners in the retail renewal of the Beer Store, Canada’s largest beer retailer
Action
- Understands overall business realities with both line and corporate experience in Sales, Marketing, Operations, Union Management, and Franchising
- Creation and implementation of business models to optimize national strategy with local market sensitivities
- Track record of delivering meaningful results through integration of brand strategy and go-to-market execution
- Brands: University Health Network, Second Cup, Labatt
