Qualifications & Memberships

• Founder and President & CEO, LEVEL5 Strategic Brand Advisors
• Hons. B.A. (Queen's University)

Previous experience

• Senior Vice President of Marketing and Strategic Planning, Labatt Breweries (responsible for ensuring marketing spend effectiveness/ROI and the development of Labatt/Interbrew's national channel strategy and brand merchandising; Created and successfully launched such brands as Alexander Keith's and Stella Artois)
• Chief Marketing Officer, Corus Entertainment (responsible for revitalizing and innovating across the family of brands in Corus Entertainment portfolio)
• Market expertise in Canada, U.S., Mexico, the Caribbean and Europe
• Created numerous international new product and media innovations
• Significant innovation for market leaders American Express and General Foods
• Developed and implemented national brand and marketing programs including over 25 award-winning advertising and promotional campaigns
• As president of LEVEL5, has led high-profile brand launches and repositionings of brands such as The Beer Store, National Bank Financial, Aeroplan, Bell Canada, and Petro-Canada