"LEVEL5 was a key collaborator to Aeroplan as we developed our brand positioning and strategy. The team brought substantial breadth and depth to the exercise, and shared strong strategic capabilities and methodologies that played a key role in our journey to define the brand. Perhaps most importantly, LEVEL5 encouraged and enabled us to drive important changes in our business."

Craig Landry, Vice President, Member Products and Services
Aeroplan
 

"Our experience with LEVEL5 has been an intense yet rewarding journey for all members of our combined business team. They have brought project management leadership, process discipline, intelligent marketing bench strength and the passion to drive us to a successful outcome...it's clearly been a true and valued partnership."

Bruce Elliot, President
Second Cup
 

"Bringing new products to market requires us to make literally thousands of decisions that will impact our success. By engaging LEVEL5 early in the product development cycle, we discovered a new smarter approach that drove our focus to the right positioning from the start. Because of LEVEL5, we now have an organization aligned to deliver compelling differentiated solutions for our customers. To get the focus we now have in an organization with our size is a
tremendous accomplishment."

Shawn Omstead, GM, Consumer Services Development, Video
Bell
 

"National Bank Financial engaged LEVEL5 to help us think through a complex project with business to business and high-end retail financial services on a national and international basis. What I like about LEVEL5 is that the team is all senior practitioners with a strategic business perspective and a roll up the sleeves attitude."

Adrian Horwood, SVP Marketing & Communications
National Bank Financial
 

"LEVEL5 came into our organization and quickly understood the key issues facing our business. They were able to recommend targeted strategies and action plans and have now begun the execution phase. They have handled our varied constituents with professionalism, insight and enthusiasm. They are extremely well connected with Canada's top marketing and communications talent and can bring expert resources to the table when required."

Buzz Green, Vice President and General Manager
Deeley Harley-Davidson Canada
 

"LEVEL5 was able to leverage their extensive experience and make it relevant for a media brand like TSN. Their personal service, strategic counsel and singular brand vision throughout the process was refreshing and impressive. We have definitely changed the way we think about our business on a daily basis."

Adam Ashton, VP Marketing
TSN - Canada's Sports Leader
 

"As a CEO and investor in a start up company we turned to LEVEL5 for help in defining our market, sizing it and branding our product. LEVEL5 really took the bull by the horns and through a combination of clear process, years of experience and great vision were able to do all three. They have helped us become a clearer, more defined company as well as given our product life. I'd also like to note the sensitivity with which LEVEL5 approached staff, shareholders and management throughout the process. They were not a threat, but rather a tool, an aid for
self improvement."

Nir Shafrir, CEO
Ideazon
 

"Neilson Dairy selected LEVEL5 to help take its organization to the "next level" and deliver more value to its key stakeholders - in a category that is known as a commodity.

LEVEL5 team of seasoned/experienced executives was able to leverage its knowledge to help Neilson Dairy achieve brand clarity and provided the momentum for internal change. The brand vision that was delivered by LEVEL5 is now implemented and embraced by the
whole organization."

Philippe Meyersohn, VP Marketing
Neilson Dairy
 

"The LEVEL5 team are a creative, professional and energized group who really partnered with us in this process. They have made a point of staying in touch with us and continue to add value by informing us of new developments in our market. It was a pleasure working with them and I look forward to another opportunity to engage their services."

Connie Martin, Chief Operating Officer
Canada Want Ads Inc.